Greenstalk Garden
Project Type:
- Business Brands & Advertising
ABOUT THE PROJECT
GreenStalk Garden, a Knoxville-based gardening brand, needed a photographer who could integrate seamlessly with their existing photography style a create fresh storytelling elements for their brand across multiple platforms, including their website, social media, email campaigns, sales materials, and their printed magazine.
As someone who loves gardening, I immediately connected with this brand and the series of projects that followed. Every session with GreenStalk was an opportunity to capture not just their products but also the joy, ease, and beauty of growing a garden. I worked with their marketing team and creative director to ensure the images aligned with their brand vision while bringing fresh, engaging storytelling to their visuals.
Each shoot was a fresh experience with new objectives and challenges – some days we had bright, sunny weather that made the colors pop, while other days we dodged raindrops to get the perfect shot. For some projects, we worked with models on lifestyle photos to show the everyday joy of using a GreenStalk and for others, it was all about product photography – focusing on color, texture, and quality. Along the way I enjoyed seeing what their team was growing and getting to know their family-run business.
Several of my images were chosen as the front and back covers of GreenStalk’s magazine and 2025 calendar, selected by both GreenStalk and their audience.
PROJECT GOALS
- Expanded Visual Library – Provided a variety of high-quality images that could be used across GreenStalk’s marketing channels including website commerce, social media, email marketing, and printed collateral (packaging and magazines).
- Brand Cohesion Maintained – Despite their usual photographer being unavailable, the brand’s visual identity remained consistent.
- Enhanced Storytelling – Captured lifestyle moments that showcased the emotional connection of growing a garden with ease.
